Brand Development
Developing distinctive brands that people love
Whether you manage a billionaire brand or a fresh start-up, developing and nurturing your brand can have a huge impact on your business.
We’ve created the InnoSense Brand Wheel, which
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sets the strategic foundation of the brand
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defines who the brand serves, why, what it stands for and how it should make customers feel.
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synthesises everything in an easy-to-use diagram that can be quickly shared with colleagues and partners.
But where do we start? The task can be daunting.
That’s why we have developed a straightforward approach that gets the job done, whether you are repositioning your brand or doing this for the first time.
Step 1: Immersion
We download all available information about your brand: advertising, website, competition, quantitative and qualitative research, etc.
We conduct interviews with your key stakeholders and your customers to understand what deeply connects them to your brand.
We identify convergent and divergent points of views.
We summarise everything in a brand audit.
Step 2: Creating your Brand Wheel
We run a workshop with your team to work on every section of the wheel.
We use a motivation map to position your brand emotionally, and the 12 brand archetypes to define a clear personality.
A few days later, we come back with your brand wheel.
Each part of the wheel is illustrated and explained to leave no room for ambiguity.